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Google AdWords is used by individual marketers as well as larger companies to generate leads and to advertise products and services. This advertising service, which is a major source of Google’s revenue, has been in existence for some years now. Billions of dollars are poured into this program, and the number climbs all the time. This is evidence of the steady growth of online advertising as a whole. With so many people using AdWords, we can be sure many are finding success with it, while at the same time we can see it’s becoming increasingly competitive. In order to get a good return on your investment with AdWords, you have to use a proven strategy and avoid making costly mistakes. Let’s take a look at some of the AdWords mistakes that it’s important to stay away from.
The first common mistake made by many AdWords advertisers is that they use a lot broad keyword phrases. With Adwords, the whole thing you are attempting to do is get people who want what you’re offering to your site, and those people won’t come to your site if your keywords cover to broad of a subject. Ignoring this step will only lead to people clicking on your ads but not buying, and you’ll have lost your hard earned money.
It’s necessary to make sure you match your keywords when it comes down to creating your advertising campaign or group. Some people don’t pay attention to this point and they end up losing later on when their traffic doesn’t convert. In order to avoid committing this blunder, it might be a good idea to take only a few keywords and use them in a group, and then make lots of groups. Just ensure that you keep your ad groups under one hundred, as that’s the most one account can hold.
Also, don’t make the mistake of ignoring your competition. Failing to study this will make it difficult for you to run profitable ads. Researching your competition is essential. A fast and simple way to conduct this research is with the Google Keyword Tool. Use the keyword tool to enter a competitor’s website address and you can get a list of the keywords they are targeting. When it comes to a competitor who impresses you, you should also check out their whole site to see what they are doing in general. There are more sophisticated tools you can use, such as SpyFu.com, where you can learn your competitor’s site rank and find out how much they spend on pay per click. You should also, of course, study the actual ads they use for their top keywords, including the headline and how the ad looks.
Don’t make the mistake lots of people do which is to enter the content network without altering your bidding one bit. The content network is reserved for experts. But if you still do get into it, you have to be careful about your bids. Google recently made a few changes to their Adwords platform which made it so that users could bid differently for the content network and also for the search engine results. That means that if you failed to set a different bid for the content network, you will probably end up going broke. When there are lower prices on your chosen keywords, your CTR will stay at the same level, even after your bidding as gone down. In conclusion, it often takes advertisers a while before they learn how to make the most of Google AdWords, and if you can manage to not make the above mistakes you will reach this point faster. The key to succeeding with AdWords is to start with a budget you can afford, learn as much as you can about it and be careful to avoid common errors. Take the time to research your niches and keywords and keep track of all your campaigns so you don’t keep funding any that are not performing well.
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